The www.books-bg.eu is an on line bookstore offering a wide variety of books – Bulgarian and foreign literature, including the most popular authors and bestselling series. The www.perfume-bg.eu is an online perfume shop that offers great prices on cosmetics, women's, men's and unisex perfumes and gift sets.
What puts the two online shops in an unique position on the market is the “Loyal customers” program. If a customer registers on both websites with the same email address, they get“bonus points” with every purchase they make. Upon request the customers can see how many bonus points come with the product they have ordered. The points are accumulated and correspond to a cash equivalent that can be redeemed with their next purchase. The customers can see how many bonus points have been accumulated at any given time when they visit their profile page on any of the two websites.
The “Loyal customers” program offers truly unique functionality that so far hasn't been implemented on the Bulgarian market.
